Design registration is done to protect the shape, features, patterns, or ornaments. Often intellectual property is protected under design registration. The design can be of three-dimensional features, such as the shape or configuration of an article, or of two-dimensional features which includes patterns or ornaments. Words “pattern” and “ornament” talks about those things which are embossed, engraved, or places upon an article for glamorizing it. Under the Design Act, 2000, things like shape, configuration, pattern or ornament or composition of lines or color or combination used in an article is registered.
Renewal of Design
- Registration prevents a design from being copied and imitated by competitors, and thereby strengthens your competitive position.
- Registering a valuable design contributes to obtaining a fair return on investment profits as industrial designs are business assets that can increase the commercial value of a company and its products. The more successful a design, the higher its value to the company.
- A registered design may also be licensed (or sold) to others for a fee. By licensing it, you may be able to enter markets that you are otherwise unable to serve.
- Registration of industrial designs encourages fair competition and honest trade practices, which, in turn, promote the production of a diverse range of aesthetically attractive products.